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Friday, May 15, 2009

The King is back!

Thanks to new owner, Christian Moerleing Brewing Company, the transformation of Little Kings Cream Ale has been fast-tracked.

New will be the introduction of "12 Kings" - a 12 pack design for the classic seven ounce green bottle. There will also be a complete packaging redesign that includes new "classic styling" of the brand image that plays to the heritage of the Schoenling Brewing Company.

The original tagline of "It's Good To Be King" has also been restored to packaging. Also new will be the return of the Little Kings beer bucket affectionately known as "a bucket of Kings" will serve as a way for bars to serve Little Kings to their customers.

Also of interest to those beer lovers out there is ceremonial keg tapping today at Germania Park hosted by the German-American Citizens League of Greater Cincinnati and Christian Moerlein. The keg tapping is in honor of Cincinnati's great 19th century beer baron, Christian Moerlein, and all proceeds will go to benefit the German-American Citizens League and the Germania Society.

There will be live music, food and a brief presentation about the contributions and anniversary of Christian Moerlein's birth and death (5/13/1818 - 5/14/1897) at 7pm. Guests will also get to see the premiere of the first television commercial for the Christian Moerlein brand in over 20 years. The commercial is titled, "A Journey In Every Bottle" and shows Christian Moerlein Brewing Company's 19th century Cincinnati brewing heritage evolving to today's 21st century handcrafted beers. Detailed event information can be found here.

Hudepohl-Schoenling Brewing Co. is a division of Cincinnati’s Christian Moerlein Brewing Co. makers of handcrafted Moerlein Lagers & Ales.


Anonymous said...

Do you know where is Little Kings going to be brewed? I wish they would start brewing Christian Moerlein in Cincy and not PA...

Randy Simes said...

I do not believe the brewing location for Little Kings will be changing in the immediate future, but I do believe that it is in Christian Moerlein's long-term plans to do just that.

Lauren said...

Whatever, I just love Little Kings! I was wondering why I haven't seen them around for a while.

Unknown said...

I grew up in Illinois and loved these! Now I live in Portland Or, and I would love to get them out here!

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